Challenge
HEMA's rapid store reopenings, averaging four to five each week, require a unique and tailored campaign for each new store. Previously, ensuring each store had its own campaign added significant workload and complexity. This process involved frequent back-and-forth communications, substantial money investments and consumed around four hours per campaign.
Print ads were especially resource-intensive as they needed separate briefs for copy, location info, and ad formats for each newspaper.
Solution
HEMA centralizes store information, ad copy, and product details in a content feed and updates all data on a weekly basis. From this central source, Cape automatically generates print ads tailored to each newspaper's specifications, as provided by HEMA's agency Magna.
Additionally, Cape creates social media ads in story and 1:1 formats, targeting the right audience on Meta with precise location targeting.
“This solution saves hours of work for two departments every week. We knew that Cape was able to automate the social campaigns for us, but the fact that they built the print solution for us was the real bonus here.”
Leontien Boere
Channel Marketeer
Results
The workload for creating print ads has been reduced significantly. With four to five store openings per week, the campaign process previously took about 20 hours a week across three departments. Now, this automation reduces the time spent to just half an hour for one department per week, as the other departments no longer need to collaborate.
This streamlined process allows HEMA's campaign, design, and paid advertising teams to focus on higher-value tasks.
100+
Dynamic ads per month
40X
Faster campaign creation
100%
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