“Cape.io exceeded our expectations.”  Launching Assassin’s Creed Shadows was an epic collaboration… from San Francisco to Paris to London

Creating Amazon Brand Stores shouldn’t be a bottleneck

Closed Captions are for everyone

Rules, regulations & lots of expert guidance…🍑

Advertising is for everyone 🤝

Another update from Instagram

Trial Instagram’s trial reels

Making a list, checking it twice

The new Cape Check & Go user experience makes it faster to upload, QA, manage, preview and transfer your files — giving you more control and visibility over your campaigns

Display Ads

This Wednesday we’re sponsoring LBB's Better Together event in London. Check out our thoughts on streaming, AI and the ad industry working Better Together in an interview with LBB.

Cape.io is a Google Partner and Meta Business Partner

French national TV channelM6is promoting audio description (AD) and closed captioning (CC) for ads airing on their network. This is a campaign that Peach is thoroughly championing.

How do we deliver relevant, data-driven campaigns without relying on personal identifiers?

Simplify and scale DOOH advertising

Meta, X, TikTok and Snapchat are now supported by our Analyse feature in the latest Cape Check & Go (formerly Peach Go) update

Cape Check & Go users can now analyse this popular ad file type with ease against DSP and ad server specifications.

Global activation at scale with Cape.io

Discover more about Channel 4’s ambition to subtitle 100% of ads airing around the games

Analyse this! The latest Cape Check & Go (formerly Peach Go) product update helps you check your assets for Google DV360, Google CM360, YouTube, Disney+, Netflix, Amazon Prime Video and The Trade Desk.

New advertising guidelines in India

A Cape.io guide

Improving how AD files are integrated into the ad delivery workflow.

Giving you more space for creativity

Make sure your ads are getting the right kind of attention

“Using Cape.io was a real game changer for us”

Spot the difference! Ad previews and the metadata are now combined.

10 steps to get your ad on TV

With multiple global powerhouses hosting elections this year, be on the winning side with the political campaigns you run in this campaign cycle.

Introducing a major new feature: beautiful video, audio and image previews with a rich file spec summary

Join the brands championing inclusivity through accessible campaigns

Join the brands championing inclusivity through accessible campaigns

In a world moving away from cookies, is it still possible to make DPAs work?

A new type of file transfer tool, built for advertising in the age of AI

Making sure all ads are 100% quality controlled and protected from campaign issues.

With 14% of ads getting changed mid-campaign, make sure you can keep your ads compliant

We’ve just launched the first version of our new Sustainability page covering our history and promise for the future

Delivering better intelligence across Connected TV, linear, social, digital, display and print

Everything you need to know about safe zones (aka safety cages or title safe areas) for Converged TV, social and digital ads

The French broadcaster and Peach are collaborating on a major subtitling promotion

You’ve been asking and we’ve been delivering (it’s our thing).

There a smarter approach to personalization in a privacy-first world

It’s confusing, right? Here’s the difference between Converged TV and CTV (aka Connected TV).

Cat Blyth, Peach’s Marketing Manager, writes about the evolution of LGBTQIA+ representation in advertising while asking what brands could be doing better too

A standoff even Clint Eastwood wouldn’t want to face

New in the Cape Advanced TV platform: We’re rolling out a massive new set of features to make it easier to edit campaigns, manage longform ads, download PODs (that’s right, the much requested Proof of Delivery is finally here) and much more.

Cape Advanced TV now fully supports longform ads in the UK, Germany, Austria and Switzerland

Shelby Akosa and Elisabetta Pozzi talk about the low percentage of ads that are accessible today, plus how and why advertisers must do better

BVOD is forcing an evolution in the Australian ad industry. Andy Gilroy explains what's going on.

Tej Rekhi on how we must embrace AI as a creative game-changer

We speak to some of the the women in digital at Cape.io to discuss Hustle Culture and how we learn to work with it and not against it.

It’s been a busy month of industry events, as Rosanna Head, Shelby Akosa and Tej Rekhi attend #LEAD2023, The Advertising Industry’s Summit.

In the last instalment of Peach’s birthday celebrations, we find out what the next 25 (perhaps just five!) years might look for the company and the industry at large.

Here’s our top takeaways from the great two day event

Here’s what you need to know…

Quickfire Q&A with our own Chief Architect on working with Tylie Tandem, one of our latest integrations.

Quickfire Q&A with Steve Brown, Chief Technology Officer & Chief Operating Officer at Tylie Ad Solutions.

Ralph Hekmat reflects on long-lasting change and identifies flexibility as the key ingredient of the future.

Press release: Cape.io participates in launch of Netflix’s Basic with Ads

‘Netflix Basic with Ads’ is live — and Cape.io is making it easy for you to get ads to them.

Find out what makes Brazilian elections so interesting and how political candidates make use of the £800 million federal electoral ad budget

(Sea legs not included)

Press Release

Andy Gilroy explores China’s rapid shift to digital and ecommerce platforms, and the challenges this presents for advertisers

How to use the new Deliveries page with James Clark, VP of Customer Success

You’re not the only one who is struggling with digital’s workflow meltdowns and temper tantrums.

In 2021, well over 70% of digital campaigns ran late. We outline 6 major consequences the ad industry faces from missed deadlines as a result.

New in the Cape Advanced TV platform: Over the next few weeks we are launching Deliveries — a new improved way to track your ads getting delivered across all your campaigns, new navigation, plus more.

Press release: Cape.io, a market leader in video advertising workflow and delivery, has hired Emily Young as UKI Sales Director.

LBB speaks to Peach’s leaders about their first 25 years: from radio to linear TV to BVoD to digital and beyond. How the industry has evolved, and building innovative solutions in the ad delivery and workflow space.

You can now deliver your radio ads using Peach. That's music to our ears 🎶

Ad Validation is an adtech tool designed to empower publishers and media owners to ensure all their ad space meets quality approved standards.

British Arrows is returning to Grosvenor House for 2022. We’re over the moon to be able to celebrate our sponsored category’s winner in person this year from the impressive shortlist.

How to upload a video in Cape Advanced TV with James Clark, VP of Customer Success

Our CEO Ben Regensburger was interviewed by Beet.TV on how problematic CTV has become and the possible solutions.

We were delighted to take part in CTS Connects Summit earlier this year discussing how partners need to work together to get an ad through it's lifecycle.

Press release: A strategic move to empower online publishers and media owners to streamline complex ad workflows

Never mind Jeff Bezos in space. Here’s why BVOD and Connected TV should be stealing all your attention.

A guest post from Mark Egmon from The TEAM Companies on talent & rights management and the video advertising workflow

Press Release

New in the Cape Advanced TV platform: We've made sharing video assets for advertising easy, added support for longform, made approvals simple, plus everything else we've just launched.

Just share video files and go! As easy as email, but designed for advertising: organised, secure, with QC — and ready to be turned into a campaign with collaborators. Kiran Earwaker on our new easy video asset sharing feature.

Clinton Van Ry was recently asked to participate in a case study with Amazon Web Services (AWS) on how together we could boost security and consumer confidence.

So you’re making an ad. What’s next?

Veteran Oracle Data Cloud International VP Joins Cape.io to Accelerate Transition to Digital

In partnership with IAMAI, Cape.io hosted a virtual roundtable on how automation can ensure brands meet rising expectations.

“Alexa… distribute my ads” Lolly Mason, EMEA Partnership Lead on our Amazon Advertising integration

Lolly Mason says there’s never been a better time to communicate via digital video ads - so long as marketers get the basics right

What if robots aren’t the villains? What if… letting robots do more work allows you to do more of the fun stuff?

Do you know what? It’s coming home*.

Press release

How to set up and send a campaign in Cape Advanced TV with James Clark, VP of Customer Success

Doug Conely introduces the new Peach Developer API that makes it possible for advertisers, creative, production and media agencies to automate working with campaigns

Press release

Does it need to be an either/or situation? Can brand and performance be reconciled and live happily ever after? Join Jason Trout (Peach), Richard Oppy (Anheuser-Busch InBev) and Jenni Baker (The Drum) to find out more.

Mathieu Brisset explains how addressable TV and connected TV work — and how marketers should be taking advantage of them

Jon Watts, Executive Director of the Project X Institute discusses the opportunities and challenges threatening TV video advertising in the 2020’s and what needs modernising.

Cape.io (Peach) collaborated with VideoWeek on a survey to find out the day-to-day experiences of people working in TV and video advertising.

Amidst a whirlwind of changes in TV and video advertising, we speak with experts from across the industry to find out what’s happening, and what it means for marketers…

All the new announcements from today's launch event: TV, digital, OTT, banner, server. Wherever they’re going, ads arrive perfectly with Peach.

Press release

As marketers prepare to enter a new era, Cape.io CEO Ben Regensburger outlines how clarity and simplicity can lead to better results and experiences

Global video ad management platform Peach announced it has acquired Stockholm based ad delivery company Adtoox

Cape.io (Peach) will be taking part in workshop 3: Creativity at the Heart of Segmented Television. We will beoffering insight in how creative agencies can (and should) make the most of addressable TV.

The show must go on! British Arrows is going online and Cape.io (Peach) will be right there with them.

Jason Trout, our Global Chief Digital Officer dropped a load of truth bombs at MAD//Anywhere London

Our new integration with ARPP is going to make your life much simpler

Employees share their most memorable ads of this year

On 2nd December A+V is fully becoming a part of Cape.io (formerly Peach)

New in the Cape.io platform: Quickly search for ads, track the status of ads and files, export campaign data, and much more…

Watch Jason Trout our Chief Digital Officer decipher Programmatic marketing at IAB Colombia

Hayley Mills and Natalie Akers explain how to guide your campaign through the potentially murky waters of rights and clearance, and why Covid-19 is making expert advice more valuable than ever.

How to work with media agencies in digital campaigns in Cape Advanced TV (formerly Peach Connect) with James Clark, Head of Support

The benefits of TV advertising are no longer exclusive to mega brands with deep pockets, argue Devon Pearce and Lucy Dowland

New! Cape.io has just launched a major new feature designed to help creative agencies, post-houses and advertisers work better with media agencies. Find out how it works.

New in the Cape.io platform: Get your ads around the world, improved collaboration tools and find previously used ads to send again.

Our latest report ‘Get Control of Your Video Asset Workflow’ is now available

Addressable TV is arriving in France from July 1st. Peach hosted a webinar with thought leaders from across the supply chain to discuss how they are making the most of this exciting opportunity.

Craig Russill-Roy explains how understanding dynamic creative optimisation can give us a window into the industry’s future

Doug Conely on why quality control for video ads needs to be higher on digital marketers’ agendas

Over 20 years Peach has supported and worked with the advertising world — through thick and thin and that's not changing anytime soon.

We asked 7 Media leaders 8 questions to find out where they’re at in 2020. What are their challenges? What’s great? And what are they excited about?

Doug Conely, Chief Product and Technology Officer at Peach, explains what VAST is and why marketers and media owners alike should be aware of its risks and rewards

Big news — on May 1st Ben Regensburger will be joining Peach (Cape.io) as CEO to lead our focus as we build our new strategy. CurrentlyMD at ProSiebenSat.1 subsidiary SevenOne Media,he was previously at Google, DoubleClick, Lycos Europe and Procter & Gamble amongst others.

Peach, the video ad platform that connects creative work with media around the world today announces the appointment of Ben Regensburger, MD at ProSiebenSat.1 subsidiary SevenOne Media, as CEO.

Welcome to the very first episode of a new series on advertising and technology by members of Team Peach. First up: Jason Trout, our Chief Digital Officer, on why marketers shouldn’t fear the SVoD era.

At our event in New York with Comcast Technology Solutions, Instagram, Droga5, Publicis, Framestore and MCA weighed in on what it means for the industry when screens are on the rise and content is at an all time high.

Live from Cannes with The Drum: How tech is helping brands win the competitive advantage in new markets

Faster. Easier. Designed for the future.

Catch up with all the expert industry insights from our recent Sydney event.

Missed this year's ProcureCon? Don't panic! You can watch our presentation here, and find out how Cape.io helps clients stay ahead in an ever accelerating industry.

Here's how Vanessa Alonso helps clients perfect global ad delivery workflows.

Find out what happened in Paris at our PeachLive 5: Digital Love event.

We’re working with CTS to distribute ads around the world.

Accepted aspect ratios for YouTube, Facebook and Instagram

Cape.io (formerly Peach) has just made a major investment into A+V, Latin America’s leading video ad workflow company.

Social media, speedier.

Peach now delivers perfectly transcoded video ads direct to digital media agencies, alongside TV and online destinations

Do you really know how targeted TV works? We’ve gathered some insights from the industry experts which might just surprise you.

...that your competitors don’t want you to know.

Why those who will make the best video ad campaigns of tomorrow are embracing new technology today.

What made a splash at Cannes Lions 2018: the year's biggest celebration of advertising.

The experts’ take on programmatic: what’s happening, what’s hype and what’s next.

More content, more formats, less time. The industry is changing and now is the time prepare.